We are excited to be joining a great group of NY-based start-ups who call General Assembly home.

General Assembly

902 Broadway, 4th Floor

New York, NY 10010

11% of Web Traffic Worldwide is Now Mobile

Mobile traffic to sites designed for the desktop Web have increased over the last 6 months from 8.3% to 11%, a 32% increase.

PercentMobile on, “Mobile OS web-browsing share” by @marcoarment

reblogged from: marco

Some people are criticizing John Gruber’s piece on iPad and Android browser share because Apple-product owners are more likely to visit his site (a bias he clearly acknowledged). I was curious to see more widespread numbers, so I got permission to post Tumblr’s OS percentages from Google Analytics for the tumblelog network.

This includes most human visits to all Tumblr-hosted blogs, not the tumblr.com site itself, to best represent “average” people online who happen to come across Tumblr-hosted sites, not just Tumblr members. Granted, this still isn’t perfect, but it’s probably the biggest and least biased sample that we’ll be able to find in the indie-Mac-pundit world.

        
Left: Including “normal” computers. Right: Only mobile devices.
Sample from May 9-15, 2010, as measured by Google Analytics.

The most surprising part of this, to me, is how well the Macintosh is faring against Windows. But in the mobile space, Android is actually doing quite well, given its tiny installed base relative to iPhone OS. My premise in this post may have been completely wrong.

The iPad is putting up an especially impressive performance given that it’s only available in the U.S. so far, has only been on sale for 6 weeks, costs at least $500, isn’t subsidized, isn’t always in your pocket, and isn’t being given away in two-for-$99 sales by the largest cellular provider in the country.

PercentMobile:

@marco (and Tumblr), thanks for the breath of fresh air.

Most of the numbers we see online are from mobile analytic services that primarily report on people visiting apps or ads on iPhone, Android, or Blackberry devices. Traffic from the rest of the mobile ecosystem is usually underrepresented and as such marginalized.

The data from the tumblelog network can certainly provide a more realistic sample.

Unfortunately, improving the sample is only part of the equation. The other part is correctly collecting and processing that tumblelog data. Google Analytics is not mobile-specific enough to get the job done.

The report you share shows that Smartphone traffic to tumblelog sites represents approximately 93% of tumblelog mobile device traffic. Trends across PercentMobile’s network of sites tells us that the Smartphone crowd should more likely weigh in at around 47%-68% of total mobile traffic. As such, we suspect considerable Feature Phone (and lesser device traffic) is present but not counted. What does that mean to Tumblr? Hard to place a number on it since we’re at arm’s length to your data but you may have up to 2X the mobile traffic you think you have.

WordPress Mobile Pack Adds Mobile Analytics by PercentMobile to WordPress

Thanks to James Pearce & friends installing PercentMobile on your WordPress mobile templates is now drop dead simple.

Follow these instructions if you have WordPress Mobile Pack Plugin installed on your blog.

Step 1
Request an invite to create a PercentMobile account and once registered — grab your Site Tracking ID.

Step 2
Navigate to your WordPress Admin/Plugins Channel and click on the “Analytics” link located under the plugin labeled “WordPress Mobile Pack.”

Step 3
Select PercentMobile as your “External analytics provider” and enter your “Site tracking ID.”

Step 4
Remember to click on the “Save Changes” button.

That’s it. You’re done!

Mobile Analytics by PercentMobile Nominated to the Mobile Premier Awards in Innovation

Mobile Analytics by PercentMobile has been nominated to the Mobile Premier Awards in Innovation. As a nominee we are part of a select group of 50 “best grassroots startup innovation” as chosen by our peers in partnership with MobileMonday.

An international jury of the most recognized mobile industry experts will select the 20 finalists who will pitch their idea, application or project at the Mobile Premier Awards event that takes place in Barcelona, at the Petit Palau of Palau de la Musica on February 15, 2010 in front of investors, operators, media companies, peer entrepreneurs, and press and influential bloggers.

Mobile Premier Awards in Innovation Nominee List.

mobile trends for the next 10, a collaborative outlook - curated by Rudy de Waele (@mtrends)

mobile trends for the next 10, a collaborative outlook
http://www.m-trends.org/2010/01/mobile-trends-2020.html

Thank you Rudy for curating the “Mobile Trends 2020” deck and inviting our contribution.

“To this end I have been writing down my predictions in mobile & wireless for a couple of years now. This year I thought it was the time to move on and do something different, so I asked some of my personal heroes in mobile to write down their five most significant trends for the coming decade.

All of them have been of great inspiration to me during this decade: for their ideas, visions, talent, the capabilities to adapt and the perseverance to succeed whatever the situation. While I didn’t know any one of these great people 10 years ago, I’m glad to have met most of them and proud that some I can call them real friends.

I’d like to thank everyone who contributed to this document including Douglas Rushkoff, Katrin Verclas, Willem Boijens, Timo Arnall, Gerd Leonhard, Fabien Girardin, Alan Moore, Martin Duval, Tony Fish,  Ilja Laurs, Yuri van Geest,  Nicolas Nova, Raimo van der Klein, Russell Buckley, Tomi Ahonen, Stefan Constantinescu, Rich Wong, Marshall Kirkpatrick, Andy Abramson, Marek Pawlowski,  Russ McGuire, Carlo Longino, Howard Rheingold, Steve O’Hear, Ted Morgan, Kevin C. Tofel, Jonathan MacDonald, David Wood, Michael Breidenbruecker, Henri Moissinac, Andreas Constantinou, C. Enrique Ortiz, Raj Singh, Marc Davis, David Harper, Loic Le Meur,  Ajit Jaokar, Inma Martinez, Carlos Domingo, Kelly Goto, Felix Petersen, Matthaus Krzykowski, Tom Hume, Atau Tanaka and Robert Rice. Special thanks to Steffen Becker for the visualisation.”

- Rudy de Waele