“
But all these “big boys” [Google Analytics and WebTrends and others] have simply “added on” mobile analytics to their tools. The result is that they suffer from both a lack of imagination and, this is important, truly great databases when it comes to devices and carriers and other unique mobile information.
Not Percent Mobile.
They have two incredible benefits:
1. A really expansive and accurate database and detection mechanism when it comes to mobile platforms.
2. A really simple UI and reporting layer, even your mom will understand the data.
”
“Get a sweet free mobile analytics tool for your website - Percent Mobile. (@avinashkaushik)”
Analytics Evangelist - Google
Author - Web Analytics 2.0 & Web Analytics: An Hour A Day
Co-Founder - Market Motive Inc.
Want to know more about Avinash’s new book, Web Analytics 2.0?
He’s written a short overview of the book in this blog post.
You can purchase the book here.
Avinash will donate 100% of the proceeds to two charities,
the The Smile Train and Ekal Vidyalaya.
Analytics from a Really Smart Guy
Avinash Kaushik, author of Web Analytics 2.0 is one of those rare people who can take a somewhat dry and mathlike subject of web analytics and make it sound easy and even fun. I got to spend a few minutes with Avinash for this episode of the Duct Tape Marketing podcast for some tips about this important, but often overlooked topic. - John Jantsch, Duct Tape Marketing
Catch the 3 minute segment on mobile analytics starting at 16:37. Thanks for the mention @avinashkaushik.
