PercentMobile’s Take On @drbarnard’s, “Anti-Competitive AND Potentially Creepy”
“Oh, and there’s also AdMob’s incredibly flakey “Mobile Metrics” reports. They do such a hatchet job on those it must drive Apple nuts”
— Anti-Competitive AND Potentially Creepy - @drbarnard (via @rafer)
…and Cult of Mac on AdMob, “Don’t be surprised to see a report six months from now showing Apple’s mobile web traffic dropping by half or more. All of which suggests that a mobile ad network isn’t the best source for reporting the totality of mobile web traffic. Wouldn’t it be nice if all the mobile carriers got together and shared what they knew?”
PercentMobile’s Take
So who’s report on the OS war is closer to reality? AdMob showing their parent company Google winning with Android? Or, Apple’s sources of statistics that show a very different story.
As an independent mobile analytics provider we perceive the ecosystem differently. We ran a report on a sample of the mobile Web traffic that flows through PercentMobile’s network.
This is what we saw:


…and Blackberry (RIM) does better then anyone gives them credit for.