Trendspotting with PercentMobile
Just as with the world at large, the mobile ecosystem is in constant motion. It grows and changes, sometimes significantly, sometimes subtly, every day. We want you to easily learn and understand those changes happening right now on your Site using Mobile Analytics by PercentMobile.
With this post the team is excited to introduce to you a new feature called ‘Trending’ which, after being used extensively internally, is now available for free on every Mobile Analytics Report for every user.
Using the feature ourselves has quickly and easily given us insight we couldn’t have gotten before on the mobile ecosystem at large. The results can be viewed in our recently published post “Second Quarter 2010 Mobile Ecosystem Highlights” where we gathered trending highlights on Operating Systems, Phone Types and WiFi Usage over the past 6 months.
For example, using the Trending feature we were able to observe a 95% increase in Android OS usage in the US (and a 94% increase in Europe respectively) across our network of tracked sites, which otherwise would not have been easily possible. Being able to perceive changes like this yields almost immediately a call to action in terms of consideration of the Android OS platform overall. We find this very exciting to know. It’s beautiful.
Click here or image above for full view.
With Trending you are now able to observe changes in most of your Reporting-dimensions.
To get you started, we would like to ask you:
- Have WiFi-capable Devices been growing on your Site?
- And what about iPads and other Non-Phone mobile devices? Can you find out if they’re becoming a growing audience of yours?
- How are older Feature-Phones doing compared to highly interactive Experience-Phones?
- Is traffic from iPhone OS Devices such as the iPhone, iPods and iPads growing or slowing?
- Has your Site become more popular with owners of RIM OS Blackberry Devices?
- Can you find a former unknown-to-you Network Operator climbing up hundred-fold within the last month?
- Which country has dropped interest in your offering and which country is showing growing interest?
- Have you noticed a drop or rise in WiFi usage and can you imagine why that is?
If you are already using PercentMobile, we highly recommend you sign in to your Reports right now and check out what insights your new Trending feature can offer you. If you are new to PercentMobile, get started to track your Sites by registering today.
We hope you will enjoy this new level of comprehension of your mobile ecosystem. Our objective always has been to make things simple and understandable so you can concentrate on what really matters to you.
With best wishes,
Your PercentMobile team.
