IAB Aims to Create Standards for Advertising on Tablets

rafer:

“The Interactive Advertising Bureau has launched a task force to recommend standards and best practices for display advertising on tablets and e-readers. An earlier effort by the IAB produced a set of specifications for display advertising on the Web that soon became industry standard. By bringing uniformity to display inventory, as well as creating standards for measurement, the IAB eased the way for publishers and marketers to buy and sell advertising.”

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IAB Aims to Create Standards for Advertising on Tablets - ClickZ

Rafer sez:
With what we’ve learned over the intervening decade-plus, publishers shouldn’t adopt these advertiser and ad-network friendly standards. The value creation in standardized media is very uneven and publishers are the ones left holding the short end of the stick.